Key Takeaways:
- Hear Me Raw approached beauty with “The Art of Raw”—an ethos consisting of Raw Materials + Raw Truth + Raw Love.
- Founder Mike Indursky set out to reshape the industry without the constraints of big beauty.
- Overpriced products, packaging that is not sustainable, claims that cannot be substantiated, and toxic ingredients were all in the brand’s crosshairs.
Hear Me Raw is closing its doors after challenging the industry’s status quo.
WHO: Beauty industry veteran Mike Indursky launched Hear Me Raw with his daughter Emma in 2020. The brand's products and ethos led to mindful beauty, offering the best without compromise and proving skincare can be powerfully effective, natural, sustainable, beautifully packaged, and affordable. The brand consisted of a tight range of multipurpose masks and moisturizers formulated with plant-powered ingredients, packaged in permanent, reusable glass jars and lids, paired with replaceable, recyclable polypropylene refill pods that used up to 90% less packaging and saved money on future purchases.
IN THEIR OWN WORDS: Hear Me Raw founder and CEO Mike Indursky posted on LinkedIn, “The mission we set out on almost 10 years ago was a lofty one. We wanted to do what was best for people and the planet by creating best-in-class products that were powerful, plant-based, simple, and refillable. We fought a great fight and proved that highly efficacious formulas can be natural. That luxe packaging can be refillable—and refills preferable. And that thorough skincare routines can be simple. As we close this chapter and move onto the next (which you'll be hearing about shortly), I want to thank the many people who helped and...
